When we embarked on our journey to best practices for organic search engine marketing, we looked to the pros: Google. Remember, nobody knows exactly how the search engine spiders from Google, Yahoo, Microsoft work. What we do know is that by not having an SEO plan, you’re doing your bottom-line a great disservice. To save [...]
Why do clients hire experts and then ignore them? What’s interesting is that the Web seems particularly vulnerable to this phenomenon. Why is that? I attribute it to what I’ll call the “WYSIWYG Syndrome” (WYSIWYG = What you see is what you get). The WYSIWYG Syndrome is a byproduct of several false beliefs: Daily use [...]
I took a day off last week and took my family to Disneyland. It’s one of the many benefits of living in southern California. We met some friends there and for 10 hours we were literally off the grid in the lands of Tomorrow, Fantasy and Adventure. While we were eating $80 worth of pizza [...]
Pete Townshend once said that the audience is thick and doesn’t appreciate quality (around 3:15 he says it), no matter how hard you try. He went on to say that it’s a good thing because his band doesn’t have any quality (I beg to differ). They just do BIG things on stage and the audience [...]
Advice. We all give it; sometimes we take it. I have received a lot of advice over the years, but there two pieces of wisdom that I still use every day; one came from my father, and the other from John Cleese of Monty Python. When I started imagistic back in 1997, I really had [...]
Someone recently asked me “How do I make my site sticky?” I have not heard the word sticky used in reference to a Web site for a long time. With a two-year old and five-year old at home the word sticky has taken on a whole new definition. But that is for another blog. The [...]
Oh, my. The debate has begun. You have probably heard this recent news, the recall of which may cause you to take a firm grip of yourself in your chair. The Associated Press has updated their 2010 Stylebook with the game-changing grammar convention shift of Web site to website. I don’t know about your company, [...]
