The assertion is true: zombies can indeed be good risk management teachers. Learn why this is especially true in the context of web dev.

I consider myself a fairly conservative Information Architect. I tend to err on the side of caution, forgoing radical, but potentially innovative ideas in favor of more tried-and-true approaches. Over the years, I developed a simple mantra: “less is more.” I believed this because adding more stuff, i.e., features, functions, and options tend to confuse [...]

Wire frames are one of the most recognizable deliverables in any Web development project. They’re visual, substantive, and often serve as a blueprint for the actual site. Clients love them because it’s the first tangible proof that something is actually being created. However, wire frames can also cause lots of problems. Many clients don’t understand [...]

Yesterday I received an email from a gentleman I met through a Boston University alumni event. I was class of 1991; he was  class of 2007. He told me that he and a partner were going to set up a Web Marketing company and asked if I had any advice for him. Ah, the young [...]

I know that with a title like “Sometimes We Forget” you may be expecting a deep, meaningful philosophical blog entry about life, love and the pursuit of happiness. Sorry to disappoint, but this is not the case. I am simply talking about forgetting. We are all guilty of it. Sometimes I forget that clients are [...]

Why do clients hire experts and then ignore them? What’s interesting is that the Web seems particularly vulnerable to this phenomenon. Why is that? I attribute it to what I’ll call the “WYSIWYG Syndrome”  (WYSIWYG = What you see is what you get). The WYSIWYG Syndrome is a byproduct of several false beliefs: Daily use [...]

Learn the top five strategies to help target different types of audiences online.