Off the top of your head, what are the two most important (and often overlooked) considerations when answering the question, “Do I really Need a CMS?” In my experience, they are: Will there be a positive ROI? Is your organization ready for a CMS? If you think you need a CMS, you probably fall into [...]

Per a recent Jakob Nielsen study, how to write effective copy for the unique way Web users are reading.

Someone recently asked me “How do I make my site sticky?” I have not heard the word sticky used in reference to a Web site for a long time. With a two-year old and five-year old at home the word sticky has taken on a whole new definition. But that is for another blog.  The [...]

Oh, my. The debate has begun. You have probably heard this recent news, the recall of which may cause you to take a firm grip of yourself in your chair. The Associated Press has updated their 2010 Stylebook with the game-changing grammar convention shift of Web site to website. I don’t know about your company, [...]

I’ve been here at imagistic, oh, closing in on about five years now. Tack onto that the amount of project management history that precedes me, and you may end up with the age of antediluvian dust. So, by that calculation: my experience + the history of project management = lots of dirty wisdom, right? Well, [...]