Yesterday I received an email from a gentleman I met through a Boston University alumni event. I was class of 1991; he was  class of 2007. He told me that he and a partner were going to set up a Web Marketing company and asked if I had any advice for him. Ah, the young [...]

I know that with a title like “Sometimes We Forget” you may be expecting a deep, meaningful philosophical blog entry about life, love and the pursuit of happiness. Sorry to disappoint, but this is not the case. I am simply talking about forgetting. We are all guilty of it. Sometimes I forget that clients are [...]

Why do clients hire experts and then ignore them? What’s interesting is that the Web seems particularly vulnerable to this phenomenon. Why is that? I attribute it to what I’ll call the “WYSIWYG Syndrome”  (WYSIWYG = What you see is what you get). The WYSIWYG Syndrome is a byproduct of several false beliefs: Daily use [...]