Off the top of your head, what are the two most important (and often overlooked) considerations when answering the question, “Do I really Need a CMS?” In my experience, they are: Will there be a positive ROI? Is your organization ready for a CMS? If you think you need a CMS, you probably fall into [...]

Per a recent Jakob Nielsen study, how to write effective copy for the unique way Web users are reading.

Someone recently asked me “How do I make my site sticky?” I have not heard the word sticky used in reference to a Web site for a long time. With a two-year old and five-year old at home the word sticky has taken on a whole new definition. But that is for another blog.  The [...]

Oh, my. The debate has begun. You have probably heard this recent news, the recall of which may cause you to take a firm grip of yourself in your chair. The Associated Press has updated their 2010 Stylebook with the game-changing grammar convention shift of Web site to website. I don’t know about your company, [...]