Why do clients hire experts and then ignore them? What’s interesting is that the Web seems particularly vulnerable to this phenomenon. Why is that? I attribute it to what I’ll call the “WYSIWYG Syndrome”  (WYSIWYG = What you see is what you get). The WYSIWYG Syndrome is a byproduct of several false beliefs: Daily use [...]

There’s been a lot written about how users view a Web page in the vertical axis, in other words, scrolling. Most of the data has been pretty straight forward. Generally speaking, content below the fold is going to get a lot less attention than content above the fold. Pretty intuitive, right? What is a little [...]